With renewed vision and vigour, we started trying our hand in farming with a small patch of land. We made mistakes along the way and we reached out to farmers who still followed the traditional way of chemical-free farming to teach us the intricacies in growing a vegetable. We learnt what it meant to toil through months to taste the most delicious food made by our own hands. To put it shortly, we experienced farming. We wanted to find a way for the farmers and by the virtue (or curse) of working in corporate sectors and understanding supply chains, we knew one thing- The products of Natural farming could reach every urban household in a way the urban population gets healthy food on their plates and farmers get a fair price for their produce to put food on their own plates.